Change Management for Global Sales & Marketing Transformation
A multi-country sales and marketing transformation – unifying processes, capabilities, and ways of working to increase pipeline and deal closure.
Challenge
Embarked on a large-scale Sales & Marketing transformation to consolidate multiple commercial functions onto a single platform and single operating model across ten countries.
POP was tasked with enabling users with diverse roles, personas and maturity levels to adopt new processes, roles, systems and ways of working while maintaining business continuity across a complex, end-to-end sales cycle.
Approach
- Designed and delivered an end-to-end Change strategy aligned to the transformation objectives to enable CRM adoption.
- Conducted stakeholder and change impact assessments to tailor communications, training, and change interventions. Defined change vision and mapped value metrics.
- Developed and delivered role-based training across various personas and courses, supported by a change network.
Impact
- Users
- 1000+ Users
- Reduction in CRM Processes
- 31% Reduction in CRM Processes
- Increase in Pipeline
- 130% Increase in Pipeline
We’re ready to work with you to ensure your People & Organisation Performance priorities are making your organisation POP!
