Change Management for Global Sales & Marketing Transformation

Embarked on a large-scale Sales & Marketing transformation to consolidate multiple commercial functions onto a single platform and single operating model across ten countries.

The key challenge was enabling users with diverse roles, personas, and maturity levels to adopt new processes, roles, system and ways of working while maintaining business continuity across a complex, end-to-end sales cycle.

Designed and delivered an end-to-end Change strategy aligned to the transformation objectives to enable CRM adoption.

Conducted stakeholder and change impact assessments to tailor communications, training, and change interventions.Defined change vision and mapped value metrics.

Developed and delivered role-based training across various personas and courses, supported by a change network.