Your AI agent
A dedicated agent for your brand with a long memory. It drafts the work, watches your numbers and tells you what to do next. It never goes live on its own.
Media Labs by POP
Marketing
that POPs!
A marketing suite powered by AI to optimise paid media spend and performance cross-channel, generate ad creative based on data insights, improve SEO/GEO, conduct landing page tests and provide data driven insights with recommendations.
Media Labs Core
- 1
Create
Creative Studio
Static and video ads for every placement in minutes.
- 2
Publish
Headless CMS
Ask for a change in plain English. Preview it and publish it.
- 3
Get found
SEO/GEO Platform & A/B Tester
Recommendations for your site and a winning page within hours.
- 4
Spend
Performance Media Platform
Google, Meta, TikTok and more in one view and managed by goal.
- 5
Measure
Attribution
What every channel really earned. It feeds the next brief.
Every result feeds the next brief.
Everything connects to one core
At the heart of Media Labs is our Data Tracking Module. It brings your data together and trains every module on the same picture of your customers.
- Website analytics
- CRM
- Google Ads
- TikTok
- SEO
- Social
- LLMs
Media Labs Core
Your senior team
Decades of experience across digital, UX, SEO, paid media, tech and data. We set the goals with you, design the UI and work flows with you. The agent does the legwork. Nothing goes live without human sign off. The people make the calls.
Plug in what you need. Add the rest as you grow.
The foundation
AI-Powered Headless CMS
Run your website yourself and publish changes in minutes without a developer team.
With the CMS or on its own
SEO/GEO Platform
Performance insights and recommendations tailored to your site.
With the CMS or on its own
A/B Page Tester
Launch landing page variants in minutes and know which works best within hours.
With the Performance Media Platform or on its own
Creative Studio
Static and video ads in minutes using the leading AI creative tools.
With Creative Studio or on its own
Performance Media Platform
Google Ads, Facebook, TikTok and more with insights and recommendations for your accounts.
Built for you
Customised Tools
Invoice management, brand monitoring and outreach automation built around how you work.
Follow the money all the way to the sale
With attribution, credit is often attributed to the last click of a single channel. Media Labs takes a holistic approach focusing on campaign objectives across all channels and measures what each contributed throughout the entire journey for greater media spend efficiency and optimal performance.
Fig. 1 · Revenue credited in SGD over one month
Same sales. Four ways to hand out the credit.
Google Search
Meta
TikTok
What each channel really earned (fair share)
Fig. 2 · Value created against cost in SGD
What each channel earned against what it cost
Google Search 41% of revenue
S$928k · 2.21×
cost S$420k · +S$508k above cost
Meta 33% of revenue
S$748k · 1.10×
cost S$680k · +S$68k above cost
TikTok 26% of revenue
S$591k · 1.16×
cost S$510k · +S$81k above cost
Spend. The coloured part is value above cost.
Fig. 3 · Recommendation 1
High confidenceJudge TikTok on total value, not on last-click return
- Why
- TikTok creates S$591k of value on S$510k of spend. 85% of that value sits in orders it shares with the other two channels. Single-click reporting will keep calling it waste.
- What it’s worth
- Protects S$591k of value a month (around S$7.1M a year) and the 415 orders a month that begin on TikTok.
- How we’ll know
- Total value becomes the headline figure in the monthly review. If the two measures ever agree for TikTok then something in the tracking has broken.
TikTok’s value by type of order
85% shared with Google & Meta15% on its own
Illustrative data for a direct-to-consumer account. One month in SGD.
Your website, search and creative. One loop.
The Headless CMS, SEO/GEO Platform and Creative Studio aren’t separate tools. They share one core. What sells on TikTok shapes the next landing page and what ranks shapes the next ad.
Explore what Media Labs can do
Every part of your marketing learns from the same data. Start with what you need most and add more as you grow. Run it yourself or let us run it with you.
01 Website & SEO
Change your website in minutes, not sprints.
No more waiting in a developer queue. Tell Media Labs what you want changed in plain English. Check the preview and publish. Our SEO/GEO Platform and A/B Page Tester sit alongside so every change is guided by what search engines and your visitors actually respond to.
- Update pages and content simply by asking and publish in minutes.
- Get SEO recommendations tailored to your site and your market.
- Test new landing pages and see which one wins within hours.
- Use the SEO/GEO Platform and A/B Page Tester with the CMS or on their own.
02 Creative
Fresh ads for every placement, ready in minutes.
Our Creative Studio brings the best AI creative tools into one workflow. Your team can turn an idea into static and video ads without a production queue and still sign off on every one.
- Create image and video ads for each platform and format in minutes.
- Tap into leading AI creative tools all connected in one place.
- Review and approve every ad before it runs.
- Run it in-house or let our team produce it for you.
03 Paid media
See what every dollar is really doing.
Google Ads, Facebook, TikTok and more in one view. Media Labs shows you what each channel returns. It spots the budget that isn’t pulling its weight and tells you where it would work harder.
- Track spend, conversions, cost per customer and return on ad spend in one place.
- See at a glance which campaigns to scale and which to pause.
- Find wasted budget hiding in bid strategies, match types and keywords.
- Every recommendation waits for your approval before anything changes.
| Channel | Spend | Return |
|---|---|---|
| Google Ads | $232,000 | 28.0x |
| Meta | $86,000 | 16.0x |
| TikTok | $40,361 | 11.6x |
Illustrative split.
04 Campaign automation
From brief to launch-ready campaign with you in control.
Your team fills in a short brief. Media Labs builds the full campaign from what has already worked in your accounts and explains every choice it makes. You approve it, tweak it or send it back. Your people spend their time on strategy and creative instead of building campaigns by hand.
- Start from a simple brief: objective, audience, budget, key message and how you’ll measure success.
- Get a complete draft for every channel with structure, targeting, copy, budget split and schedule.
- Approve it, edit any line or ask for another take. Nothing launches without sign-off.
- Set spend caps, brand terms and no-go placements the AI can’t override with a full audit trail.
- Objective
- Online sales, 30-day flight
- Audience
- Women 22-35, acne-prone skin, Bangkok
- Budget
- S$600,000 across all channels
- Key message
- Visible results in 14 days
- Success measure
- 1.8x return on spend
Approve Edit Send back
An example campaign brief.
05 Cross-channel optimisation
Manage your media by goal, not by platform.
Group your search, social, display and video campaigns around the outcome they’re meant to deliver. Media Labs then shows you where the next dollar, placement and hour will work hardest.
- See every campaign working towards the same goal side by side whatever the platform.
- Get clear recommendations on how to split budget across channels.
- Know which placements to scale, hold, cut or test.
- Time your spend for the hours and days your customers are most likely to buy.
SearchSocialDisplayVideoOnline sales3412Lead generation231Brand awareness234
Recommended: move 15% of Display spend to Search.
An example account.
06 Attribution
Know what’s really driving your results.
Most reporting hands all the credit to the last click. Media Labs looks at the whole customer journey so you can see which channels start, support and close each sale. Then you can invest with confidence.
- Compare the six standard attribution models side by side.
- Use data-driven Shapley and Markov models when your campaigns span many audiences and channels.
- See the value each channel created against what it cost.
- Get clear next steps with the evidence behind each one.
Last click S$221k
First click S$1.07M
Even split S$608k
Fair share S$591k
Pick the wrong model and the same channel looks worth S$221k or S$1.07M. Fair share says S$591k.
From brief to feed, in hours not weeks
- 1
Brief
Tell us the product, audience and goal on one page.
- 2
Draft
Media Labs makes ads, reels and pages in every format based on what already works.
- 3
Approve
You review every piece. Nothing goes live without your sign-off.
- 4
Launch & learn
It goes out across every channel and the results shape the next round.
Choose how we work together
Every business is at a different stage so we work three ways.
-
01
AI-Proof Setup
We set up the whole platform and hand it over to your team.
- Module setup and workflow configuration
- Full Media Labs onboarding for your team
- Google Ads and SEO connected for you
- 4 weeks of strategic support included
Optional monthly platform maintenance
- Most popular
02
Fully Managed
We set it up and keep it performing for you.
- Everything in AI-Proof Setup plus ongoing management
- Your modules optimised every week
- Monthly performance review and strategy call
- A dedicated account manager
-
03
Fix & Optimise
We fix, improve and build on what you already have.
- A full audit of your marketing tech stack
- A priority fix list within 14 days
- Fixes applied to your existing tools
- AI uplift for your current campaigns
Optional monthly platform maintenance
Questions? We have answers.
What is Media Labs?
Media Labs is POP Global Institute’s AI-powered marketing platform. Each client gets a dedicated AI agent that works across their website, SEO, creative, paid media and attribution. Our senior marketing team guides it. The agent does the heavy lifting and our people make the calls with you.
How can Media Labs help my business?
It brings all your marketing data together and shows you what is really working. Then it turns that into clear next steps: where to move budget, which campaigns and placements to back and when to run them. Your team spends less time building and reporting and more time on strategy.
Which channels does Media Labs support?
Website analytics, CRM, SEO, social, email and paid media. That includes Google Ads, Facebook and TikTok across search, social, display and video. Many more sources are available on request.
Will the AI launch campaigns or move budget on its own?
Never. Media Labs drafts and recommends and then waits for you. No campaign, budget change or new ad goes live without your sign-off. Every brief, edit and approval is recorded.
Can we run it ourselves or will POP run it for us?
It’s your choice. Every module can be run by your team or managed by ours. Start with an AI-Proof Setup, go Fully Managed or ask us to fix and optimise the tools you already have.
How do I see Media Labs in action?
Book a demo and we’ll walk you through the platform using your own channels and goals.